What will make mobile advertising tick?

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Whole Mobile world is buzzing about highly personalized Advertisements delivered on mobiles. If noise levels at the recent conferences is any indication, many are very serious about it.  Chetan Sharma wrote an interesting article "Sell Phones: What will make mobile advertising tick?" that delves into the details of Mobile advertising and what makes it tick. Here are some excerpts from the article that gives a headsup:

According to Dentsu, mobile advertising revenues for 2006 will be approximately $373M or close to $3.8 per subscriber (for the year). By 2009, this number is likely to scale to over $6/sub/year.

It is apparent that due to the availability of context, immediacy, and personalization, mobile has significant advantages over the other channels as an advertising medium.

By 2011, global advertising industry will be close to $600B. Can mobile start to increase its revenue share from its current levels of less than 0.2% to 2-5% by then?

Source: Always On Real-Time Access » Sell Phones: What will make mobile advertising tick?

[tags]chetan-sharma, mobile-applications, mobile-ads, mobile-life-styles, Japan, USA[/tags]

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