Polar bear in a Coke Bottle!?
Nice packaging of Coke, appears to support saving the home of polar bears (the arctic).
Posts
What Physics teaches about Marketing
Just watched Dan Cobley: What physics taught me about marketing - Dan Cobley (2010) on Active Player . Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding. Source : Dan Cobley: What physics taught me about marketing - Dan Cobley (2010) from TEDTalks ( Feed ) via Active Player
TEDTalks : The game layer on top of the world
Just watched Seth Priebatsch: The game layer on top of the world - Seth Priebatsch (2010) on Active Player . By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce. Source : Seth Priebatsch: The game layer on top of the world - Seth Priebatsch (2010) from TEDTalks ( Feed ) via Active Player
What’s The Big Deal About Bank of America’s “Keep The Change” Promotion ?
If you have watched this wonderful talk by Rory Sutherland “ TED Talk : Rory Sutherland: Life lessons from an ad man ”, you must have seen this big Red button, showed while explaining that “interface” determines the behavior. Paraphrasing a bit, “if there is a large red button on a wall in your home and every time you press this button it will save you $50, then you will save a lot. Because interface fundamentally determines our behavior. Marketing has done a very very good job of creating opportunities for impulse buying but never for impulse saving”. And of course, as he admits, that is against consumerism and act against the very ambitions of companies that create these advertisements, so probably will never build such an interface. So, when a company says they built an interface that makes saving money a lot easier, you better bring your instincts and not believe it at once. When I saw the promotional advertisement “Keep the change” by Bank Of America that will make savi...
Its All About Perception : Selling ‘Square’ As A ‘Diamond’
Stumbled upon this great talk on ‘perception’ while browsing for a TED India talk. I simply loved it. The most interesting part of the talk is an example in the talk (one of the best and simplest) that illustrate how Marketers play with perception to sell products. Each one of us understand ‘perception’ to an extent. But this is quite unbelievable. “Advertising adds value to a product by changing our perception, rather than the product itself.” TED Talk : Rory Sutherland: Life lessons from an ad man Now when you see an ad (any ad for that matter) next time, I bet, your ‘perception’ will be quite ……… not the same as ever.
Basics of Marketing A Startup : Mahesh Murthy @ Proto.in
One of the most intriguing presentations I have ever watched on how to market a startup. Key take-a-ways (in my own words): Don’t even bother, if you don’t have an insanely great product. Trend means end. Never follow the trend, but try to create your own trend. Charge early. Charge a lot. Your price could be your best marketing strategy. Spend as little money on advertising. Instead spend on developing an insanely great product. The product will speak for itself and your customers will advertise for you. You can never have enough budget to promote a crappy product. If you ever have to give out your product free, build a beautiful and amazing UI to give a much better experience to customer. I must admit and warn you, if you ever watch this video or read about the presentation either on this blog or elsewhere, take the advice with a pinch of salt. While appear sound (and anecdotal and may have worked for him and his team), the advice is quite narrow and ...
Sliced bread and other marketing delights
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market. TED | Talks | Seth Godin: Sliced bread and other marketing delights (video)