Thought Garage

Here to the crazy ones narrated by Steve Jobs himself.

A special event ‘ Celebrating Steve ’ @ Apple campus on 19th of October, 2011. Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc. Watch the ‘ Celebrate Steve ’ event here.

Steve Jobs, back in the day, telling us how simple brands really need to be.

You need a lot of passion for what you're doing because its so hard. Without passion, any rational person would give up. So if youre not having fun doing it, if you dont absolutely love it, youre going to give up. And thats what happens to most people, actually. If you look at the ones that ended up being successful in the eyes of society, often times its the ones who love what they do, so they could persevere when it got really tough. And the ones that didnt love it, quit. Because theyre sane, right? Who would put up with this stuff if you dont love it? So its a lot of hard work and its a lot of worrying constantly. If you dont love it, youre going to fail.

Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life's setbacks -- including death itself -- at the university's 114th Commencement on June 12, 2005. Transcript of Steve Jobs' address: http://news-service.stanford.edu/news/2005/june15/jobs-061505.html Stanford University channel on YouTube: http://www.youtube.com/stanford

Apple CEO Steve Jobs is among the greatest innovators of our time. And yet his genius for understanding business is rarely explained in any public way. Rarer still is to hear the advice he would give to the CEO of another hugely successful company: Nike. But that's exactly what you'll learn from this video, in which Nike president and CEO Mark Parker tells about the advice that Jobs gave him shortly after the release of the Nike+ product line. It's a simple bit of wisdom that any entrepreneur can relate to: "Get rid of the crappy stuff." Easy to say, hard to do."I expected a little laugh," Parker says of the exchange. "But there was a pause and no laugh at the end." The setting here is Fast Company's Innovation Uncensored conference on April 21, 2010, in New York City.

Focus is all about saying NO.

Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life's setbacks-- including death itself-- at Stanford University's 114th Commencement on Sunday in Stanford Stadium. Read the transcript of the speech  here .