Calling for a cause

Its not uncommon to see Businesses and Entrepreneurs give away thier wealth for a cause once they reach a stage or age in their careers. You must have heard about announcements by Bill Gates and Warren Buffet and a lot many.  But it is not that common to see an entrepreneur start a business just for a cause.

Springwise has spotted an Idea that calls for your full attention.  Click here to read the full idea. Business of Mobile services is believed to be a very lucrative business. And the very reason, this MVNO is setup to help the cause.

Belgian Ello Mobile is a new mobile operator that was established with the sole aim of giving away 100% of its profits. Ello is a mobile virtual network operator – it uses an existing network. Instead of offering bargain-basement cellphone plans, the company offers its customers the chance to contribute directly to a cause with every call they make, and every text message they send.

Customers can currently pick one of six projects, from protecting the jungles of Sumatra to providing mobile schools to street children in South America. Another six projects will be added over the next few months, all of which have been selected by an independent panel of experts. Ello understands the need for charitable organizations to be completely transparent, and will share full profit and loss statements with its customers. To minimize costs, the company is entirely web-based, and works with a small administrative staff. Profit margins are forecast at 24-33% for the first three years, and are targeted to climb to 41% after 2009.

If your Mobilfe life style can give a life to some one, wouldn't you go Mobile?