On Startups: Why your software is not selling
A very thought provoking post with questions that offers a fresh perspective about the product a startup is offering, posted in a ingenious conversation format.
http://www.onstartups.com :Â Why your software is not selling?
Possible Reasons Why Your Software Isn’t SellingÂ
Lack of visibility:Â Nobody knows who you are.
- Lack of leads:Â Not enough people you can convert to customers.
- Value Unclear: Prospects can’t figure out what it is you actually do for them.
- Value Clear, But Not Compelling: Prospects know what you do, but couldn’t care less.
- Trials Too Difficult: You’ve made it too hard for prospects to try your product – and few will buy without trying.
- Competing On Price: Startups need to differentiate, but on something other than price. You’re trying to compete on price.
- No Credibility:Â Prospects have no reason to believe you will be around in 6 months.
- Too Hard To Buy: You’ve somehow managed to convince a prospect to buy, but the buying process itself is too difficult.
- Client Risk Greater Than Zero: Your customers are having to absorb some level of risk (e.g.: You don’t have a money-back guarantee, you have long-term contracts, etc.).
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