Airtel, first in the world to screen a full-length movie on mobile

"Airtel will premier Arindam Chaudhary's film Rok Sako To Rok Lo on its multi-access entertainment portal Airtel Live on December 9 at 1500 hrs in 10 circles covering Delhi, Chandigarh, Pune, Ludhiana, Bangalore, Hyderabad, Cochin, Ahmedabad, Kolkata and Mumbai."

"Premiering a full length movie on mobile represents Airtel's latest initiative to usher in a new era of technological innovation to redefine the mobile experience of all our customers, Airtel Mobile Services Director-Mobility and Group Chief Marketing Officer, Mr Atul Bindal said in a statement here. "

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