These days every device manufacturer is trying to emulate Apple App Store. Amazon is the latest one to join. With the release of some kind of tablet from Apple around the corner, Amazon is trying to prepare its ground for an onslaught. First Amazon introduced a new Royalty model for publishers, which can be considered as little friendlier than earlier. Now it opens up Kindle for developer apps.
Kindle may not be suitable for all kinds of Apps that we normally see on App Store, for instance Games, but can have apps centered around content and in the long run may help Amazon to make Kindle more useful to its customers.
Read it on WSJ.