Basics of Marketing A Startup : Mahesh Murthy @ Proto.in
One of the most intriguing presentations I have ever watched on how to market a startup. Key take-a-ways (in my own words): Don’t even bother, if you don’t have an insanely great product. Trend means end. Never follow the trend, but try to create your own trend. Charge early. Charge a lot. Your price could be your best marketing strategy. Spend as little money on advertising. Instead spend on developing an insanely great product. The product will speak for itself and your customers will advertise for you. You can never have enough budget to promote a crappy product. If you ever have to give out your product free, build a beautiful and amazing UI to give a much better experience to customer. I must admit and warn you, if you ever watch this video or read about the presentation either on this blog or elsewhere, take the advice with a pinch of salt. While appear sound (and anecdotal and may have worked for him and his team), the advice is quite narrow and ...