Its All About Perception : Selling ‘Square’ As A ‘Diamond’

Stumbled upon this great talk on ‘perception’ while browsing for a TED India talk. I simply loved it. The most interesting part of the talk is an example in the talk (one of the best and simplest) that illustrate how Marketers play with perception to sell products. 

Each one of us understand ‘perception’ to an extent. But this is quite unbelievable.

“Advertising adds value to a product by changing our perception, rather than the product itself.”

TED Talk : Rory Sutherland: Life lessons from an ad man

Now when you see an ad (any ad for that matter) next time, I bet, your ‘perception’ will be quite ……… not the same as ever.

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