Targeting a specific group of audience for any kind of product is not new mantra. But when Seth Godin talks about it, he hits the nail right on the head so that everybody gets it. Here is an excerpt that exemplifies it:
The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing.
Everyone doesn't go to the chiropractor, everyone doesn't give to charity, everyone has never been to Starbucks. Everyone, in fact, lives a decade behind the times and needs hundreds of impressions and lots of direct experience before they realize something is going on.
You don't want everyone. You want the right someone.
Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.
As soon as you start focusing on finding the right someone, things get better, fast. That's because you can ignore everyone and settle in and focus on the people you actually want.
U.S. Citizenship and Immigration Services (USCIS) announced today that on April 12 it conducted the computer-generated random selection process to determine which H-1B petitions, subject to the congressionally mandated H-1B cap for fiscal year 2008 (FY 2008), would continue to final processing. USCIS completed this determination ahead of the preliminary schedule noted on April 3, when it announced it had received enough petitions to meet the cap for FY 2008.The 123,480 cap-subject petitions received on April 2 and 3 were labeled with unique numerical identifiers and selected randomly by computer. The chosen numerical identifiers were then transmitted to the appropriate service center for further processing.Source: USCIS AnnouncementNumber 123,480 looks a lot better keeping in view initial estimates. A good 50% chance for each application to be selected.
Update: 3rd May 2007 Hello friends, I understand your anxiety. But donâ€™t loose your hope and/or temper yet. Please wait till you r…
USCIS today released the final count of number of unique pieces of mail received for H1B petitions. It received 133,000 unique pieces of mail containing H-1B petitions. I guess, each piece of mail will 'mostly' contain more than one petition, as no company would send each petition in a seperate package and its most unlikely that a firm applies for just one petition. Probably by the end of next week, we might know the actual number of H1B petitions filed and how lucky one must be to get through the initial filter.Source: USCIS Releases Preliminary Number of FY 2008 H-1B Cap Filings (26KB PDF) 04/05/2007During Monday and Tuesday, USCIS received 133,000 unique pieces of mail containing H-1B petitions. This is lower that the original USCIS estimate of 150,000. USCIS based the initial estimate on amounts from manifests received along with the mail. USCIS reached the updated number following a physical count of the mail. Each piece of mail may contain more than one H-1B petition. It…
It has been a phenomenal and eventful year and yet its time to bid farewell to 2009 and Welcome 2010.I wish you all a Wonderful and Eventful New Year 2010. I hope some of your dearest dreams will come true in 2010, as I believe, you will Make It Happen.Do whatever you do the best. We are all so lucky to have a dream. And I believe, Its time. Let us Just Make It Happen. Its 2010.Just Make It Happen. Its 2010.