Targeting a specific group of audience for any kind of product is not new mantra. But when Seth Godin talks about it, he hits the nail right on the head so that everybody gets it. Here is an excerpt that exemplifies it:
The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing.
Everyone doesn't go to the chiropractor, everyone doesn't give to charity, everyone has never been to Starbucks. Everyone, in fact, lives a decade behind the times and needs hundreds of impressions and lots of direct experience before they realize something is going on.
You don't want everyone. You want the right someone.
Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.
As soon as you start focusing on finding the right someone, things get better, fast. That's because you can ignore everyone and settle in and focus on the people you actually want.
“There are about 6.7 Billion people in this world that we know of. Whether you believe in ‘Creation’ or ‘Evolution’, this human race started with a tiny number. It is quite amazing to see how fast it multiplies. What is more amazing is that every single individual in that 6 billion crowd is born ‘unique’. Quite literally, you are born to be one in a billion, whether you believe it or not. “ This was the Introduction to my latest and last speech in Toast Masters club, ‘One in a Billion’ as part of International Speech contest.
As much as I believe that each one of us can be that 'one in a billion' personality, I admit the reality as I perceive it and some times feel alone in that belief.
A famous quote says 'You are what you think'. It is also true that 'you are what you think people think about you'. If you think people think you are smart, then you act smart and become smart. If you think people think you are dumb, you will become dumb even if you are not, a…
When you are writing software, you always get a second chance. In fact, lots of chances to get it correct. You have compiler warnings, failed test cases and some times crashes alert you that something is not right and will give you a chance to correct. And you get literally unlimited chances to apply those corrections.
Well, cooking looks to be totally unforgiving in this respect and on any given day, you may get just one chance to get it right. If you fail, you fail. Try again right away if you have patience of starting it all over. Or start over some time later or next day. But not much of a second chance to correct a mistake.
More ruthless, when it comes to salt. If you put just a little more, even a tiny little more, it never hesitate to show what it got. Totally ruthless. End result will be a failed dish that no one will be able (and/or happy) to eat. And most dishes, you may not be able to add something little more to offset it.
I have recently spotted quite a few places where NDTV title doesn’t exactly say the same as the details in the article says. Lost in translation? or just plain twisting for journalistic sensationalism?Title says “'AAP doesn't treat women as humans,' says founder member Madhu Bhaduri as she quits”, but the quote in details says, slightly differently: “In this party, women are not considered humans” (see the text highlighted).Source : NDTV.comYou may say, they effectually mean the same thing. Is it? Even if they mean the same, Why not use the same exact phrase in both places?