Chiranjeevi brought in a new keyword to political fore, ‘Samajika Vargam’ (Social Group) to exploit Caste based politics in Andhra Pradesh, India in the name of social justice. (Read more why this Social justice is really shameless Caste exploitation) The keyword caught on most political parties and media alike. Now, they no more feel ashamed or embarrassed to exploit ‘Caste’ for votes. They call it ‘Social Justice’.
Now even advertisers caught on to the keyword and of course Caste is a very important matter for most when it comes to marriage, throughout India. See the ad by Telugu Matrimony, a micro site of BharatMatrimony.com that is exploiting the latest buzz in the market. Using the kewword, Samajika Vargam, social group, aka Caste.
Well, that is the essence of Marketing, use the buzz to promote. Isn’t it?