Getting More Real : Jason Fried at BoS

Few more recipes for building Elegant software, from 37 Signals that has been reinventing the way software is built by 'getting real'. I always love the way 37Signals team present their ideas.

Key take away for me from the presentation : build and keep up the momentum and out share lessons you learnt. Of course,  the essence of 37Signals and its products remains intact, to build the least set of features to get things done with an intuitive interface.

Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away….

Antoine de St. Exupery, Wind, Sand, and Stars, 1939

Few more videos from Business of Software 2008 here.


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