PBS Show on rising Indian middle class, features a fresh look at what is changing in India and how the mind set is inclined towards 'buy what you want' rather than traditional 'buy what you need'. You can watch the video of the program online.
The global middle class is expected to swell by more than 1 billion people over the next decade, with the biggest increases in China and India. While millions are being lifted out of poverty as a result, the booming middle class is also consuming more global resources. As a result, prices for everything from steel to gasoline to food are soaring.