Sliced bread and other marketing delights

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.

TED | Talks | Seth Godin: Sliced bread and other marketing delights (video)

Comments

Popular posts from this blog

USCIS Selects Final H1B Petitions by Random Selection - Almost a 50% chance for each Application

H1B 2008:USCIS released Preliminary Numbers

H1B 2009: Will '2007 H1B Rush' repeat in 2008?