As per an IDC report, in US Mobile Content and Application Downloads still accounts to only 13% of Content revenue for Q42006. About a half (48.8%) of this revenue is still coming from Messaging.
There were 236 mln US wireless subscribers by the end of 2006. Wireless data revenue totaled $4.8 bln for Q4 2006, which equates to roughly 13.5% of average revenue per user (ARPU) or $6.74 per subscriber/customer per month. Of the total data revenue, 48.8% came from messaging in comparison to 13.0% from content and simple application downloads and 38.2% from other business- and consumer-oriented services and content, IDC says.