M'Paper in India

Read News papers right on your mobile phone in India.

Pressmart and IMImobile today announced the availability of "mPaper". This unique collaborative technology will enable news publishers an opportunity to tap the fastest growing mobile mass market of young and technology savvy subscribers who wish to read news and access their favorite newspaper content while on the move. mPaper opens a new window of opportunity for content publishers as well as news carriers to offer newspapers on a mobile screen in their original format.

To begin, nine major operators from India and other nations will offer this serivce over WAP portals for their customers. The mPaper is unique, it offers features like archives, search & saving news reports and will be available on a monthly subscription. The New Media Delivery Platform(tm) enables a managed delivery service to publications that value the velocity and dynamism of Web 2.0 space without losing their print identity on WAP-compliant handsets.

The newspaper brands that will be immediately available include brands such as The Hindustan Times (Mumbai and Delhi editions), The Deccan Chronicle (Hyderabad and Chennai Editions), DNA, Indian Express, The Asian Age, The Financial Express, The New Indian Express, The Telegraph and Pioneer.

Source: Moneycontrol India

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