Saturday, December 16, 2006

Mobile Email Usage Doubled From March'06

According to NPD’s Mobile Consumer Track, personal e-mail usage on mobile phones increased from 3 percent of mobile phone users in March 2006 to 6 percent by the end of the third quarter. Unlimited Data Plans are reported to be helping the increase of Mobile Email adoption.

There’s a correlation between unlimited data plans and an increase in the use of personal e-mail. Those with unlimited data plans are much more likely to use personal e-mail (35 percent in September) versus those with limited data plans (12 percent), or those who pay by usage (7 percent).

Source: NPD Press Release - December 4, 2006

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