Fantastic analysis of why there is no one BEST product or one killer application in any market space, but there will be 10s of products each targetted for different customer groups.
Malcolm Gladwell is a staff writer for The New Yorker, and best-selling author ofThe Tipping Point and Blink. In this talk, filmed at TED2004, he explains what every business can learn from spaghetti sauce. (Recorded February 2004 in Monterey, CA. Duration: 18:15)
Source: Malcom Gladwell on TED Talks