Short Codes vs StarStar Dialing

If you have ever voted on American Idol or any such show, you must have already used Short Codes. Wiki explains: Short codes, also known short numbers or Common Short Codes (CSC) are special telephone numbers, significantly shorter than full telephone numbers, which can be used to address SMS and MMS messages from mobile telephones. They are designed to be shorter to read out and easier to remember than a normal length telephone number. While similar to telephone numbers, they are, at the technological level, unique to each operator, although providers generally have agreements to avoid overlaps.

Short codes are widely used for value-added services such as television voting, ordering ringtones, charity donations and mobile services (such as Google's SMS search service and 82ASK). Messages sent to short code numbers are generally billed at a higher rate than a standard SMS.

StarStar is infact still a shorter version of SMS Short codes. Instead of opening up a SMS editor and then sending an SMS to respond to Marketing Campaigns, users can just dial **(two stars, hence star star) and the vanity code. It is much quicker and easier than SMS short codes for most.

Zoove Corp, that introduced StarStar recently released a report comparing these two approaches to respond to marketing campaigns. 

Zoove Corp. Releases Mobile Marketing Study
Results Call for Changes in Mobile Marketing Campaigns
Mediamark Research (MRI) and Zoove Corp. released the results of a new Mobile Marketing Consumer Study examining the public’s awareness of - and ability to respond to mobile marketing campaigns using different response mechanisms including short message service (SMS) short codes and StarStarâ„¢ Dialing. 

Results of the study show that three years after the introduction of SMS short codes, only 47 percent of adult consumers know how to use it. Alternatively, 91 percent of adults found it easy to respond to mobile marketing campaigns using StarStar Dialing and 82 percent of participants preferred StarStar Dialing over SMS short codes.
To view the complete report, please click HERE.

Source: MMA Global - Zoove Corp. Releases Mobile Marketing Study (Zoove)

[tags]mobile-applications, sms, starstar, zoove, cellular-life-style, mobile-life-style[/tags]

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