Web 2.0 - Is it a protected service mark?

Wikipedia explains Web2.0 as :

Web 2.0 generally refers to a second generation of services available on the World Wide Web that lets people collaborate and share information online. In contrast to the first generation, Web 2.0 gives users an experience closer to desktop applications than the traditional static Web pages. ... ...

The term was popularized by O'Reilly Media and MediaLive International as the name for a series of web development conferences that started in October 2004. CMP, which purchased MediaLive, claims the term as a service mark, reserving exclusive use of the term for its own conferences.

I am surprised to learn that it is a protected service mark for conferences. That means nobody can use Web2.0 for any conferences or meetings that talk about any so called Web2.0 concepts/technologies.  I read an ongoing service mark imfringement controversy of using the term Web 2.0 at  The Web 2.0 Trademark Controversy: Take Note and Take Care By David Hornik. It might be legal, but it is obviously crazy to stop every one else using Web2.0.

Wondering, if somebody had a service mark/trade mark for Weblog or blog, what we would have called a weblog or blog?

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