http://www.onstartups.com :Â Why your software is not selling?
Possible Reasons Why Your Software Isnâ€™t SellingÂ
Lack of visibility:Â Nobody knows who you are.
- Lack of leads:Â Not enough people you can convert to customers.
- Value Unclear:Â Prospects canâ€™t figure out what it is you actually do for them.
- Value Clear, But Not Compelling:Â Prospects know what you do, but couldnâ€™t care less.
- Trials Too Difficult:Â Youâ€™ve made it too hard for prospects to try your product â€“ and few will buy without trying.
- Competing On Price:Â Startups need to differentiate, but on something other than price.Â Youâ€™re trying to compete on price.
- No Credibility:Â Prospects have no reason to believe you will be around in 6 months.
- Too Hard To Buy:Â Youâ€™ve somehow managed to convince a prospect to buy, but the buying process itself is too difficult.
- Client Risk Greater Than Zero:Â Your customers are having to absorb some level of risk (e.g.:Â You donâ€™t have a money-back guarantee, you have long-term contracts, etc.).
Tuesday, June 13, 2006
On Startups: Why your software is not selling
A very thought provoking post with questions that offers a fresh perspective about the product a startup is offering, posted in a ingenious conversation format.
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