ringback tones - Can they be next killer app?

When ring tones were initially conceived almost every big telecom provider said NO, and when they were introduced in Japan and Korea, they became a super hit and every vendor followed the suit to catchup. And ring tones became killer app for 2003 in revenue(value added services). Now Korea introduced ring-back tones and it became hit in korea and every body is trying to follow the suit hoping it will become killer app for 2005.

Verizon & T-Mobile are introducing in US. Don't know if it is already introduced in India.

For a sample Implementation n/w diagram, look in this file.
www.nmscommunications.com/file/WebinarOct04SS7.Pdf

Some news & analysis regarding at forbes
http://www.forbes.com/technology/ebusiness/feeds/ap/2004/11/29/ap1679732.html

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